It refers to front loading of a news report article so that a reader receives the most important information first, or on top.

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http://impactvirtual.instructure.com/eportfolios/510/Herpes2_Test_Kit_Lh_Levels_In_Blood__Jal_Innovations__ICare_Rapid_Test_Kits

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A 200scholarship will be awarded to students who apply to the program by April 29, 2021, are accepted, and pay tuition in full by May 13, 2021.